- 1-21
- SAN-EI CO.,LTD.
- Stuffed Toys・Dolls/Sundries・Commodities
- 2-CZ⑦
- SANBONGAWA INC.
- Baby・Intellectual Toys/Sundries・Commodities
- 2-CZ⑨
- SANKYORIKEN CO.,LTD.
- Girl Toys/Sundries・Commodities
- K-23
- SANRIO
- Girl Toys
- 1-1
- SEGATOYS CO.,LTD.
- Baby・Intellectual Toys/Boy Toys/Girl Toys/Stuffed Toys・Dolls/Others
- K-13
- SENDAI UNIVERSITY
- Others
- 2-CZ⑥
- SHACHIHATA INC.
- Sundries・Commodities
- K-16
- SHIMIZU CORPORATION
- Others
- 4-16
- SHINE CO.,LTD.
- Girl Toys/Others
- K-15
- SHOGAKUKAN PUTTIGUMI
- Girl Toys
- 2-CZ⑤
- SHOWA CARTON
- Sundries・Commodities
- 1-6
- SHOWA NOTE CO.,LTD.
- Sundries・Commodities
- K-1
- SONY CREATIVE PRODUCTS INC.
- Boy Toys
- 4-14
- SUNRISE CO.,LTD.
- Boy Toys/Girl Toys/Stuffed Toys・Dolls/Sundries・Commodities
- 2-5
- SURPATH TRADING CO.,LTD.
- Boy Toys/Girl Toys